Take the Edge Off—
Launching Moment's new CineBloom Diffusion Filter with cinematic Spotify Canvases for The Marías.
Campaign
Product Launch
To celebrate Moment’s launch of its CineBloom Diffusion Filter, we partnered with The Marías to create Spotify canvases with a bloomy cinematic effect. While diffusion filters had existed on the market for some time, we appealed to a straight-out-of-camera cinematic look encouraging both filmmakers and photographers to Take the Edge Off with CineBloom.
A behind-the-scenes film producing the Spotify Canvases further helped to reposition Moment as a marketplace for all kinds of visual artists rather than the DTC mobile lens brand as defined in its origins. The filters quickly became one of the top-selling products among the Moment offering. A community of avid bloom-or-bust photographers and filmmakers continue to share their #cinebloom visuals to this day.
Client: Moment
My Role:
Creative Direction
Timeline: 6 weeks (2020)
Collaborators
Director: Niles Grey
Assistant Director: Mike Dewey
Art Director: Taylor Pendleton
Editor: Taylor Pendleton
Photography: Natalie Allen