Art Direction
The Moment Growth Team sought to create a brand anthem video that amplifies their new strategic platform: a marketplace for creatives. The campaign is a call to aspiring or established artists to keep creating. Alongside Creative Director, Beau Gaughran, I helped develop the concept, art direction, and produced the shoot to bring the vision to life.
Client: Moment
My Role:
Art Director
Producer
Photographer
Timeline: 6 weeks (2021)
We wanted an airy and bright creative space without feeling harsh and cold. We took a nod from the bright vintage tones found on film photography packaging and brought in warm vintage elements to keep the set approachable.
Collaborators
Director: Beau Gaughran
Assistant Director: Joshua Martin
Assistant Producer: Alec Ploof
Wardrobe/Styling: Taylor Pendleton