Amazon Go—
An entirely new look for Amazon Go.
Creative & art direction for Amazon Go brand adoption. Following the new Amazon brand design system, we redefined how Amazon Go shows up through logo optimization, use of the new brand typeface, voice and tone, motion design, and notional direction of product packaging and store signage. Additionally, we developed a distinct style of art direction meant to convey optimism and the immediacy of the grab-and-go nature of the Go experience. The result was a visual system that is warm, irrisistably edible, and unmistakenly Amazon.
Amazon Team:
GCD: Alexa McNae
CD/AD: Melissa Bradley
Designer: Vanessa Hopkins
CW: Matthew Schnirman
Producer: Chris Ritter
Creative & Production:
Photographer: Cody Guilfoyle
Food Stylist: Callie Meyer
Wardrobe Stylist: Amanda Merten
Set Design: Beverly James Neel
Production: Crockett Productions
Retouching: Bespoke Digital
