Bar Harbor—
Introducing Seattleites to the infamous Maine Lobster Roll.
Brand Identity
Full-service design for the launch of Bar Harbor — a New England-inspired restaurant in South Lake Union serving up seafood rolls and chowder to west coasters. Alongside the creative direction of Demetre Arges, our team gave Bar Harbor a brand identity that keeps the hero of the menu at the forefront — the lobster. The identity incorporates a series of nautical illustrations and heritage images from the coast of Maine. Our team carried out the brand across every aspect of the restaurant from menu design to physical applications in the restaurant.
Client: Bar Harbor
Studio: Digital Kitchen
My Role:
Logo Design
Graphic Patterns
Brand Guidelines
Brand Application
Timeline: 5 weeks (2016)
