Cultúra—
A zine honoring the success of Hispanic-owned small businesses at Amazon.
Print Zine
Digital Marketing
The concept of Cultúra was the creative construct for Amazon’s 2022 Hispanic Heritage Celebration. As an extension of our digital touch-points, we wanted to create a zine as an opportunity to dive deeper into the stories of our sellers who evolve Hispanic culture and make Amazon better. The zine offered a way to bring these stories to life in more detail. It features exclusive interviews with CEOs alongside art and typography by Brazilian illustrator, Mel Cerri.
Cultúra was recognized as Best-in-Show for the 2023 Communication Arts Design Annual.
Client: Amazon
My Role:
Lead Designer
Art Director
Print Designer
Timeline: 16 weeks (2022)
Cultúra is meant to recognize and celebrate the individuals that help move the culture forward, because without tú there is no cultúra.
Collaborators
Creative Direction: Alexa McNae
Writting: Matthew Schnirman
Project Management: Becky Newman
Production: Chros Ritter
Illustration: Mel Cerri