Finding Norway—
A platform-wide holiday campaign repositioning Moment as the outfitter for photographers and filmmakers.
Marketing Campaign
Print Catalog
During my time at Moment, I lead the team through multiple successful holiday seasons as Creative Director of Marketing — repositioning Moment from a DTC brand to a marketplace for creatives. The 2019 holiday campaign was the beginning of this shift. Alongside acquisition ads, and social activation, we tackled our first-ever print catalog—a photography manual for traveling Norway and the gear you need along the way. I ensured the quality of concepts, messaging, design, and execution while acting as creative director, producer, and lead designer.
Client: Moment
My Role:
Lead Designer
Art Director
Producer
Studio Photographer
Timeline: 12 weeks (2019)
Collaborators
Photography: Yuriy Manchik & Ben Schuyler
Social Design: Carlie Penning